Sep 30, 2013
Branded apparel is a great way to spread the word about your company, but it’s important that you approach this type of marketing with plenty of forethought. If you don’t think about your plan carefully, you may find your apparel falling short of the mark. Get the results you are after by avoiding these five common pitfalls: 1. Inconsistent Brand Image While it’s great to have some fun with the design of your apparel, you need to make sure that you’re still sticking with your overall brand image. If all of your marketing materials feature the colors blue and green,...
Sep 10, 2013
SOFT-HAND PRINTING Retail inspired designs are calling for softer and softer printing. Current ink technology makes this a breeze on white or light garments with the use of fashion soft base additives and water-based inks. Distressed and/or vintage prints are more authentic when printed with soft inks and high mesh counts. Achieving soft prints on dark garments is not as straight forward, so when requesting a soft hand print on darks be sure to have a conversation with your decorator so you know just what to expect. Below is a breakdown of the different inks we use and a little...
Sep 03, 2013
Companies and organizations recognized for professional excellence look at custom screen printing as a way to establish their names and logos in the world of consumers. Creating and perfecting the design for an organization’s apparel and applying the lettering and logo require expertise. In the consumer’s mind, the quality of the apparel represents the quality of the company employees wearing it. DESIGN, ART, FABRIC, COLOR A business that has only an idea of what its apparel should look like or that wants to spice up an old design can get the help it needs at a full-service manufacturer of decorated apparel, which...
Nov 07, 2012
http://www.philly.com/philly/news/breaking/20121105_Ocean_City_receives_waves_of_post-storm_help.html Jacqueline L Urgo, INQUIRER STAFF WRITER POSTED: Monday, November 5, 2012, 9:38 PM OCEAN CITY, N.J. - A week after Sandy inundated this beloved Jersey Shore resort with flood waters and sand, the town is awash in a torrent of caring from groups and individuals offering food, clothing, and shelter. Similar outpourings are being directed up and down the devastated coastline. Following what some have called the worst catastrophe ever to hit the region, municipal officials, church leaders, and business owners say they have received calls and e-mails from across the United States offering help. In Ocean City, an eight-mile-long...
Nov 01, 2012
Collingswood Pitches in with Storm Relief A pair of entrepreneurs launch a t-shirt fundraiser for the Red Cross, while another resident organizes far-reaching material support for victims of the disaster. For Diane Fornbacher, seeing the mass devastation wrought by Post-Tropical Cyclone Sandy is what started it. “I don’t become numb to those things,” she said. “Every time I see it, it’s always like the first time. When the initial storm warnings broke, Fornbacher, who describes herself as a newshawk, was “in a mad rush” to prepare her home for its effects.“I saw the projections,” she said. “I was scared to death for...